segunda-feira, 25 de julho de 2011

Estudo da Cornell propõe Estrutura de Relatórios de Sustentabilidade uniforme para a indústria hoteleira

Clientes e investidores querem saber sobre hotéis pegadas de carbono


Ythaca, NY, 18 de julho de 2011 - Viajantes e outros consumidores cada vez mais querem saber sobre a pegada de carbono e outras informações sobre sustentabilidade relacionadas com a sua estadia no hotel. Em resposta, a maioria das empresas do hotel ter desenvolvido métodos para responder a esta pergunta, mas até o momento, nenhum método de cálculo tem sido amplamente adotado. Como resultado, os viajantes encontram dificuldades para comparar um hotel para outro, e líderes da indústria muitos chamam de um método uniforme de relatórios sobre os muitos itens relativos à sustentabilidade.


Um novo relatório do Centro de Cornell para Hospitality Research (CDH) analisa a grande diversidade de fatores de sustentabilidade, e explica como essas medidas podem ser compilados para informar sobre o desempenho de sustentabilidade. O relatório, "Desenvolvimento de um Quadro de Avaliação de Sustentabilidade para Hotéis: Rumo a uma Indústria em toda estrutura de relatórios", de Eric Ricaurte, está disponível em nenhuma carga de CHR em http://www.hotelschool.cornell.edu/research/chr/pubs / reports/2011.html . Além da pegada de carbono, o relatório examina o uso de energia, consumo de água e geração de resíduos, que estão na vanguarda de pedidos de informação das partes interessadas. Ricaurte consulta empresas sobre responsabilidade corporativa e sustentabilidade.


"A CDH encomendou este relatório depois que nós recebemos pedidos dos líderes da indústria alojam em mesas-redondas e conferências diversas CHR", observou o professor Rohit Verma, CHR diretor-executivo. "Ficamos encantados quando Eric Ricaurte assumiu a liderança no desenvolvimento deste quadro de medição. Tinha a assistência capazes de Paul Hildreth, da Marriott International, David Jerome no InterContinental Hotels Group, e Fé Taylor, da Wyndham Worldwide. Agora, a indústria precisa avançar com este processo. "


Ricaurte acrescentou: "Eu quero ressaltar o fato de que o setor hoteleiro se moveu rapidamente para responder às solicitações de clientes, investidores e outras partes interessadas em matéria de sustentabilidade Embora a maioria das empresas do hotel desenvolveram plataformas para atender esses pedidos, é difícil para os consumidores fazerem. uso dos dados porque os relatórios individuais, suposições, e as medidas nem sempre são comunicadas de maneira uniforme. O que precisamos agora e no futuro é a colaboração da indústria para obter um acordo em torno destas questões. "


O estudo apresenta um quadro global de relatórios de sustentabilidade, que é então testado usando dados de 2010 reais 20 hotéis operados pela InterContinental Hotels Group, Marriott International, ou Worldwide Wyndham. O estudo determina que as métricas padrão são certamente viável, embora nenhuma comparação catch-all benchmark da indústria irá representar adequadamente o impacto ambiental de permanência dos hóspedes do hotel, nem é só uma questão simples. Em vez disso, a indústria pode fornecer medidas que permitam a contabilização e comparação das pegadas de carbono que o pedido das partes interessadas.
Graças ao apoio dos parceiros CHR listados abaixo, todas as publicações publicadas no site do centro estão disponíveis gratuitamente, em www.chr.cornell.edu .


Tradução feita pelo google tradutor


Original em Inglês


Cornell Study Proposes Uniform Sustainability Reporting Framework for The Hospitality Industry

July 18, 2011
Contact:  Jane Henion, 607.255.9780, jmh222@cornell.edu
FOR IMMEDIATE RELEASE:

Cornell Study Proposes Uniform Sustainability Reporting Framework for The Hospitality Industry
Customers and investors want to know about hotels' carbon footprints

Ithaca, NY, July 18, 2011 – Travelers and other consumers increasingly want to know about the carbon footprint and other sustainability information connected with their hotel stay. In response, most hotel companies have developed methods to answer this question—but so far, no single method for calculation has been widely adopted. As a result, travelers find it difficult to compare one hotel to another, and many industry leaders have called for a uniform method of reporting on the many items relating to sustainability.

A new report from the Cornell Center for Hospitality Research (CHR) analyzes the wide diversity of sustainability factors, and explains how those measurements can be compiled to report on sustainability performance. The report, "Developing a Sustainability Measurement Framework for Hotels: Toward an Industry-wide Reporting Structure," by Eric Ricaurte, is available at no charge from CHR at http://www.hotelschool.cornell.edu/research/chr/pubs/reports/2011.html. In addition to the carbon footprint, the report examines energy use, water consumption, and waste generation, all of which are at the forefront of stakeholder information requests. Ricaurte consults companies on corporate responsibility and sustainability.

"The CHR commissioned this report after we received requests from lodging industry leaders at several CHR roundtables and conferences," noted Professor Rohit Verma, CHR executive director. "We were delighted when Eric Ricaurte took the lead in developing this measurement framework. He had the able assistance of Paul Hildreth, of Marriott International, David Jerome at InterContinental Hotels Group, and Faith Taylor, of Wyndham Worldwide. Now, the industry needs to move this process forward."

Ricaurte added: "I want to underscore the fact that the lodging industry has moved quickly to respond to requests from guests, investors, and other stakeholders regarding sustainability. Although most hotel companies have developed platforms to address these requests, it's hard for consumers to make use of the data because the individual reports, assumptions, and measures are not always communicated uniformly.

What we need now and in the future is industry collaboration to gain agreement around these issues."
The study presents a comprehensive framework for sustainability reporting, which is then tested using actual 2010 data from 20 hotels operated by InterContinental Hotels Group, Marriott International, or Wyndham Worldwide. The study determines that standard metrics are certainly feasible, although no single catch-all industry benchmark will adequately represent the environmental footprint of guests' hotel stays, nor is comparison a straightforward matter. Instead, the industry can provide measurements that allow the accounting and comparison of carbon footprints that stakeholders request.

Thanks to the support of the CHR partners listed below, all publications posted on the center's website are available free of charge, at www.chr.cornell.edu.


About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: ASAE Foundation, Carlson Hotels, Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, Taj Hotels Resorts and Palaces, and TIG Global
Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice, priceline.com, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG
Center Friends: 4Hoteliers.com • Berkshire Healthcare • Center for Advanced Retail Technology • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • HotelExecutive.com • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright • PKF Hospitality Research • The Resort Trades • Resort and Recreation Magazine • RestaurantEdge.com • Shibata Publishing Co. • Synovate • The Lodging Conference • The Wall Street Journal • The TravelCom Network • Travel + Hospitality Group • UniFocus • USA Today • WageWatch, Inc. • WIWIH.COM • Wyndham Green

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